Web Design

Web Design

We wish that search engines chose to rank the prettiest site first but unfortunately they don't and often times the prettiest sites do not perform well in the search rankings. Not to worry though... we've developed many sites that perform excellent on the search engines and still have very appealing imagery. We practice flat architecture design which helps the search engine find all pages within your site and maximizes your indexing capability.

There are lots of ways to reduce web design and development problems that have crippled web sites in the past. We take a forward-thinking approach and learn to understand our clients business. We take note and design a site that will achieve goals that have been set. By doing this we can create an architecture that fosters organic search engine optimization and high visitor to customer conversion rates.

While we sometimes would like to redesign things from scratch, if you have pre-conceptions about design and site structure, and want to adhere to them, that's fine. If they pose problems for search engine optimization, there are always workarounds. We've worked with new clients that have poor designs, meaningless graphics, robot-stopping architecture and coding, and pages with no content whatsoever. Whatever the issue, we find a solution to help make the site's design work for your marketing objectives. We frequently encounter web sites that are very difficult to optimize and tough even to edit. That is not good web design. While we hope to keep you as a client forever, our sites are designed in a way that incorporates scalability as you grow and transferability, if you decide to take your business to another firm.

Why is SEO Web Design so Important?

SEO Web Design is different than your typical web design. SEO web design is focused on gaining traffic and increasing daily visitors to the site in a cost effective manner. We incorporate stylish design with structured functionality designed to achieve the goals of a client. We are focused first and foremost on creating additional exposure and funneling that exposure into new business. The pretty site comes naturally!

Flash Web Design

Flash web design puts the wow factor in a web site and is a powerful presentation tool whether it's a portfolio slide show, product interactive diagram, or just a general buzz generator. We do use flash objects in our design but we typically do not recommend creating full flash sites. Spiders do not take flash sites or content within them very seriously and this can be very detrimental to your SEO and in-turn overall traffic.

Call us now to discuss your WEB Design needs. (888) 407.4664

20 Steps to a Successful Website

We've compiled a list of twenty items that will help you organize your web development project and help things move along quicker. Our company has launched more than 300 websites and these tips have been compiled throughout our own trials and tribulations, good and bad! Learn from us and you will be one step closer to making your internet goals come true.

1. Find a reputable web design firm
   Do your homework here and you will save yourself many headaches down the road. Talk to someone about your project and make sure they understand it and want to dedicate time to make your goals happen. How are the communication skills with your representative?
2. Find an available domain name
   If you have a "Home Run" domain name then great! If not, we suggest speaking with a representative before choosing a domain. Domains that are very close to keywords are much more powerful than a random domain that you think might be cool. We have powerful keywords research tools that help identify domains that will work for your business or concept.
3. Register the domain name
   Make sure you own your domain. It shouldn't cost you more than $10.00 to do this. We recommend using a reputable and large registrar such as GoDaddy.com.
4. Setup web hosting account
   We offer web hosting for both shared and dedicated servers. Our staff can take care of everything needed to get your site up and running such as email accounts, setting up the domain name so your site will come up when it is entered into a browser. Unless you have done this before, we recommend leaving this part of the process to your web firm because ultimately they will be the ones making constant changes to the hosting account.
5. Modify nameservers so your domain points to the appropriate web hosting account
   Your web firm can do this for you. If you're doing this yourself you'll want to log into domain name account and modify the nameservers for the domain name. Your registrar can help you with this too.
6. Setup email accounts
   Again, your web designer can do this for you. Send them a list of email accounts you need and they will set them up for your domain.
7. Setup a temporary homepage
   A simple logo page with a coming soon or a splash page detailing the most pertinent information about your site is a common practice that will get you going quick.
8. Design logo for your business or concept
   Work with your web design firm for this. Generally, we will get a concept overview from the project manager and some design ideas that you have in mind. From there, we can provide samples of potential logo concepts. These can then be tweaked further to get a logo everyone is happy with. Do not ignore the importance of a good logo. It is the foundation of your entire business.
9. Design homepage layout
   Work with the web design firm to get the look and feel you want for your business. Make sure that the design is built with SEO in mind. Make the navigation bars easy to see and use so that your visitors do not get confused.
10. Design inner page layout
    Once the homepage is designed, we can begin to connect the inner content pages to the navigation of the home page. It is best to incorporate a “flat architecture" design so that search engines can find all of your inner pages with one link.
11. Design a concept overview in Photoshop so that the client has an idea of how the site will look before it is converted to HTML.
12. Develop any back-end databases or items that require programming
13. Keyword research for effective search engine optimization
    Identify the most commonly typed in words that relate to your business. What are people typing in on Google? We have tools that help streamline this process and quantify the daily and monthly volumes for a particular keyword or keyword string.
14. Write content using keyword phrases and gather images for inner pages
    This is the biggest part of the process and often times the slowest part. The writing of the content seems like the easy part but it is often where projects begin to stall. Once the design and architecture of the web site is complete, we need to get optimized content in place and organize it in a readable manner. We have copywriters that can dramatically reduce the amount of work that you will have to do if you are not comfortable writing your own content. Your web designer can also pull together some stock photography that is available for purchase on sites like istockphoto.com.
15. Combine content with programming and design
16. Test you site for errors, typos or other issues
    We can't stress this one enough. You think you found all the errors, but look again. You will be happy you did. Errors look unprofessional so it'll be worth the time to do this.
17. Soft launch for friends and family to test
    Get your friends and family to start working for you!
18. Hard launch to general public
    Your site is live...now begin your online marketing campaigns to drive traffic.
19. Continue to add content to your site as often as possible
    Once your site is live, you will need to start updating it with fresh content as often as possible. Google thrives on fresh content and ranks sites that update content regularly much higher. We have design platforms that help you update your content easily and often alleviating some of the work. This is an on-going process and will help drive traffic to your site in the long run.
20. Search engine submission and link building
    Incoming links to your site help build your Google PageRank and ultimately decide how good your page ranks for a particular keyword. We have monthly link building programs available that will help ensure that your site is always growing!

By following these 20 steps, you can be sure that your website project will go off with fewer problems. Give us a call if you have any questions or would like us to help you.

Call us Today (866) 573.7750